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Branded Stationery for Durham Group Durham Group Website

Durham Group, Inc.

Durham Group, Inc. came to JMS Marketing with a dilemma: while they were not happy with their existing web presence, they were uncertain there was time for a re-brand before the company president was set to speak at a business symposium.

I got right to work! Reviewing industry web site trends, I recognized that Durham had an opportunity to stick out right away by deviating from the traditional corporate blue and gray palette. Instead, I opted for a black and brown palette that was striking enough to separate Durham from the pack, but conservative enough to keep potential clients within their comfort zone. Bold lines create a framework for the brand and an "upward" slanting diagonal line implies "onward and upward" motion. To close out each page, quotes taken from the company president reflect an expertise in business and sales.

In spite of the tight deadline, the website was completed in enough time to let our client encourage his audience to visit with confidence.