KCH Engineered Services approached JMS Marketing in need of exhibit materials and promotion ahead of a major industry trade show. While they had a 20-foot space, their exhibit would need to be flexible enough to use for smaller exhibits in the future. In addition, neighboring exhibits historically used a similar blue-based color scheme to KCH, making it difficult for their well-established brand to capture attention.
Designing for a prefabricated exhibit structure that could be displayed as a single unit or two smaller displays, I placed a large photo of two connected systems in the center to maximize flexibility. I also created a sense of dimension by matching a connecting pipeline to the curve where the exhibit structures are joined. To help KCH stand out from their neighbors, I moved their blue to the background and used their brand's green to border the prime real estate at the top of the exhibit and highlight important elements.
